Your Brand

We need to understand who you are, what your business represents, and how we're going to attract your ideal customer. The sweet spot between what you like and who you are and what your client will be drawn to... brand strategy will find it.

Some of the questions may seem repetitive but we find different ways of asking the same question can bring out different answers and it helps us extract all the info we need to create a successful brand for you.

Step 1 of 7

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Contact Details

Name(Required)

First Last

Email(Required)

Phone(Required)

Registered Business address or physical store address

Street Address Address Line 2 City State Post Code Country

About Your Business

You might be just starting out or you might already be established but tell us everything about your business.

Business Name(Required)

ABN

Website

Social Media Handles. If you don't have one what would you like it to be?

Words to use in your logo

Tagline or alternate words for submark logos etc

What does your business do? What products do you sell? What services do you offer?

Who does your business/product/service help?

How will you stand out in your industry? What is your niche?

What is your unique selling points/features/benefits of your product/service?

How do you plan on marketing your business?

Social Media

Marketing Campaigns

Mail Drops

Word of Mouth

Brand Personality

Humans are built for connection. We tend to personify things, including brands. As a business or brand, leveraging your brand’s personality is the best way to create a connection that speaks to your target audience.

How would you describe your brand to a stranger?

What brands do you admire in your industry? Why so?

Target Audience or Ideal Customer

Gotta know who you’re branding for! I always suggest thinking about your ideal customer as a single person. This will help you stay super-focused and avoid making generic statements about who your target market is. The more targeted you can be, the easier it is to brand and market your business.

Who is your dream/ideal client?

What are their pain points or their challenges and how can you help them?

Your Competition

Do some research and work out who your most direct competitors are. Make notes about who they appeal to, what their branding and marketing style is, and how they differentiate themselves from one another.

Who are three business that you see as competition? (list websites or socials)

What do they do well?

How do you think they could improve?

Where do you position your business in the industry that you're in.

Are you a high-end luxury brand that sells to an exclusive audience? Are you an affordable option that appeals to a broad audience but has a specific point of difference?

Visual identity

Now for the fun part! How your brand looks.

Do you have any ideas for visual symbols to be used in your design?

What colours do you like/dont like?

What fonts do you like/dont like?

Are there any existing elements in your brand that you want to keep? If so explain why? (if you have an existing logo)

List three links to logo and branding that you love the look and feel of.

How would you describe the style of your brand? (boho, classic, modern, masculine, fun, playful)

The Nitty Gritty

General housekeeping questions for this project

Do you have a deadline for this project?(Required)

Generally, we allow 3 to 4 weeks from the completion of the questionnaire.

DD slash MM slash YYYY

What are you currently struggling with most in your business?

What does a success in your business look like for you?

Anything else we should know about your business?

Thanks

Thank you so much for filling out this questionnaire, the more info we have from you the better we can understand you and your business.

Branding Questionnaire.

We make ideas happen...