With an unswerving curiosity into human behaviour and an openness to the world around us, we, as a team, like to tap into client enterprise and end-user needs. These collective insights always inform the foundation for our strategic and creative work.

We believe the power of strong ideas make a real difference between the ordinary and remarkable. Ideas must be based on honesty, not triviality, that are kept simple and intuitive enough to direct positive, relevant change that transforms brands into powerful, valuable and dynamic assets. Our work is all about moments of truth, creative robustness and lasting impact.

A HOLISTIC APPROACH
It´s all about the sum of the entire brand elements cast into a suite of interactions that constitute the experience of an overall brand language. So it is, we need to understand the entire brand ecosphere, which, in turn, informs our creative, strategic insights and experience, which then clearly directs us in anticipating future needs among the intended and various users groups. The real end game is to be able to cater for seamless transfer of the brand narrative across all touchpoints.

TRULY DIFFERENTIATING
By staying firmly connected to the brand’s soul and reason for being, we develop unique and ownable brand experiences that are relevant, immediate, engaging and are designed to deliver beyond expectation. For exceptional outcomes to manifest within a brand landscape, the whole ecosphere must communicate with one unique voice to engage and motivate the user community.

EMBRACING CHANGE
The world constantly changes and evolves, and so must brands to stay relevant within any current and active culture. We believe in building for flexibility, mobility and scalability to enable innovation in a fast-changing, mobile and dynamic world. But at the same time, endurance, consistency and purpose should carry a sense of relative timelessness.

GO2 SDL
Transforming enterprise with remarkable, unique and simple ideas.
Brand Strategic Modelling
Research and insights
Brand audits
Brand architecture
Brand platform modelling
Naming & nomenclature systems
Trademark, IP protection
Market assessments
Content development
Creative direction
Design & identity strategy
Integrated digital marketing strategies
SEO strategies
Social media strategy
Behavioural analytical strategics

Brand Design
Visual identity systems
Verbal positioning identity
Sound identity
Logo type & typography design
Visual, image language
Icon & illustration design
UX/UI design
Web online design
Device app design
Motion design





Brand Communication & Marketing
Art direction
Brand story
Campaign concept design
Editorial design‑all disciplines
Social media campaigns & placement
SEO campaign development & implementation
Digital analytical assessment & reporting
Traditional media campaigns & placement

Brand Applications
Design printing
Product design
Packaging design & development
Retail POS design and production
Environment design & production
Exhibition design & production
Signage way-finding design & production
Film/motion media design, pre & post-production
Application design & production
Brand user guideline manual
Web/online secure hosting services
Our own moment of truth came recently when what became apparent through a natural set of circumstances where 3 talented media professionals who have been collaborating on a plethora of projects together over the last decade, formed a natural alliance consisting of:

 Executive - Creative & Strategic Design Director.
Kel Naughton
A multi-award-winning branding specialist with 35 years industry experience in delivering strategic integrated brand models. Kel has lead his own successful branding agency throughout his career which continues to service a cache of premium national & international clients. He is also a thought leader and published in the area of Intellectual Property rights, ownership and protection strategies. 

 Executive - Digital & Project Production Director.
Cameron Gilroy
An experienced, talented web designer and developer with fast-growing web hosting enterprise, Cameron also runs his own local regional commercial printing, exhibition-display and signage business Katopra Design & Print, which successfully delivers integrated media solutions that service a growing range of corporate and SME clients both locally and nationally over the last 12 years. 

 Executive - Digital Media & Strategic Marketing Director
Samuel Clarke
A successful digital design director and proven strategist, providing critical online and main stream strategic media & marketing solutions through his own digital brand agency. Sam and his smart team consistently boost and pivot client engagement beyond expectation. With over 18 years of proven outcomes in strengthening digital channels and amplifying client market position, the results continue to speak for themselves.

Go2 Strategic Design Lab (GO2 SDL) is a collective of creative “brandophiles” who, with their support teams, bring together powerful, cohesive, integrated brand solutions that become prominent in presence within their respective market places.

We are a multidisciplinary team of designers, strategists, art directors, smart tech media developers and servicing people that share the belief in design communications as a powerful tool to transform business enterprise, institutions and the endeavours of the society we live in. Through close collaboration and agile teams, we speak our minds and seek solutions that answer the challenges our clients and their users face. We keep an unswerving focus on what carries integrity and is enduring through creativity and design that honestly makes a difference.
STAGE 1.
IMMERSE | Gathering Insights and Discovery
Overview | Procedures and Outcomes

This, the first step in the brand modelling process, is the most critical of all steps. It requires two teams;
1. Key personnel from SVC and 2. Key GO2 SDL team who will facilitate the discovery regarding the project of SVC-Waste overall brand model.

Our discovery is usually facilitated via a critical workshop process which is designed to immerse both teams within a confidential environment of strategic discovery and insight with a view to become immersed and knowledge aware of the specific ecosphere of the enterprise at hand. This in-gathering of data and information is to equip and inform the ideation, creative and strategic development of the overall brand language and media landscape, now and into the future. 

GO2 SDL’s role is to become completely immersed into the culture, market segments and industry nuances of the SVC-Waste story.
  
Our role will also involve the identification of unique enterprise branding opportunities that will not only inform the core SVC-Waste brand but bring to the business an ongoing and evolving brand narrative through various collateral touchpoints highlighting distinctions that will assist focused marketing propositions that can and will value-add to the ongoing SVC-Waste brand narrative. This will build an ongoing cache of brand marketing assets that will greatly assist in supporting new and engaging outreach opportunities contributing to the overall reach and awareness of the SVC-Waste initiative.

The “Immerse” process will serve to indoctrinate and inform our GO2 SDL team regarding current, and future initiatives of SVC-Waste systems, operations, products and services plus inform insights of variant market segments. Also the process will inform our intuitive, creative insights and experience to create a deeper focused brand narrative that captures and helps propel the greater vision of the SVC-Waste story.

Requirements
Key Personnel: Core communications team from SVC-Waste representing Team Client;
Core strategic facilitating team from GO2 SDL representing Team Agency.
Time Frame: Day one - in workshop with both teams from SVC-Waste and GO2 SDL
Day two - in field/facility and public site tour with a SVC-Waste tour guide.
Location: Tumut
STAGE 2.
INCUBATE | Design Thinking, Ideation and Strategic Creative Development
Overview | Procedures and Outcomes

This stage is where the creative hats of the design/strategic team are put on. Now the Design Thinking, Ideation and Creative Development process for the new brand and its associated landscape of applications goes into full swing with vigor. It is here we engage in a strategic, intensive and in-depth creative development program all of which is clearly informed by the immersive process.
Our canvas begins with a clean slate from which we incubate and develop comprehensive visual and marketing narratives that become one final cohesive brand solution/language identifying the SVC-Waste’s unique brand aspirations.
Our creative and brand development process is typically considered within the following categories that generally make up a brand landscape:
• Corporate applications associated with brand - Logo/identity graphics, positioning language ie positioning statements and suite of representative core corporate and admin collateral.
• Sub product brands and visual identity collateral - concept design and theming.
• Overall marketing media strategies - strategic concept development for online media formats and platforms, social, digital and SEO media platforms, main stream media and other relevant delivery platforms - presented through design, UI styling and theming.
• Print communication and marketing collateral - concept design, theming and campaigns
• Environment Media - transport livery, display, exhibit and signage - concept design and theming.
• Merchandising - Product, promotional, and educational collateral - concept, design and theming.
• Branded staff uniforms and work wear - concepts and theming.
• Additionally, other relative ideas that may percolate during our creative incubation stage.
Note: The above categories are indicative for the moment and are finalised into relevancy after the completion of Stage 1 (Immerse) process.
The anticipated duration of the above stage can occupy a 4 - 5 week period. However we will finalise this time frame after the completion of Stage 1. Immerse where upon we will have scoped out this stage before starting.
STAGE 3.
SHOWCASE | Executive Client Presentation
Overview | Procedures and Outcomes

It is our endeavour to present and showcase a holistic integrated brand solution that powerfully represents the new SVC Waste initiative and program that can best be communicated through brand engagement and ownership into the heart of the Snowy Valley community. The showcase presentation will be presented in three sections as outlined below.

Section 1. Will consist of the core SVC Waste brand identity, demonstrating the primary pillars that make up the core identity framework.
• The new SVC Waste Identity suite of components, including usage formats and rationale
• Positioning Statements package - (Corporate and Marketing) including usage formats and rationale
• Sub service/product brand Identity suite - various collateral components including usage formats and rationale.

Section 2. Consists of an overview of how the proposed visual brand language can extend throughout various touch point media applications. This section aims to demonstrate design consistency across various communication applications.
• Core brand marketing applications - concept design, theming and campaigns
• Environment Media - transport livery, display, exhibit and signage - concept design and
theming
• Merchandising - product, promotional, and educational collateral - concept, design and
theming
• Branded staff uniforms and work wear - concepts and theming.
• Additionally, other relative ideas that may percolate during our creative incubation stage.

Section 3. Consists of a proposed Strategic Marketing Campaign concept - presented to cohesively deliver the new SVC Waste initiative into the community. The proposed campaign concept will feature a blended and staged strategy designed to message the community through a variety of narratives channeled through educational, promotional and advertising formats. Engagement will be designed to deliver through various media channels that engage - users, community and environmental benefits.

Note: The above presentation is designed to demonstrate a fully integrated and cohesive brand narrative deployed through a wide variety of media and design touchpoints.
STAGE 4.
DELIVERABLES | Core Brand Deliverables
Overview | Procedures and Outcomes

The deliverables package follows the contents as laid out in the three sections below. 

Section 1. Will consist of the core SVC Waste brand identity, demonstrating the primary pillars that make up the core identity framework.
• The new SVC Waste logo/identity suite of components - including usage formats and specifications.
• Positioning Statements package - (Corporate and Marketing) including usage formats and rationale.
• Sub brand identity suite for service/product - various collateral components including usage formats and specifications.

Note: The above deliverables package will consist of final approved digital production art supplied in a suite of various formats with associated specifications and usage documented within the “Brand Management Manual” document.

Section 2. Once the final array of various brand/media collateral such as:
• Print collateral - corporate and marketing.
• Digital online media website/s etc.
• Livery signage and displays.
• Promotional collateral, and more.
has been determined as required across the various communication applications, a final deliverable package will be then scoped out, costed and prepared for this section. 

Note: All approved deliverables packages will consist of final digital production art supplied in various required formats with associated specification. All corporate brand components will be specified and documented within a Brand Management Manual document. 

Section 3. If GO2 SDL is engaged to deliver the proposed Strategic Marketing Campaign to deliver the new SVC Waste program into the community, the proposed 3 stage strategic media campaign will consist of:
1. Pre launch campaign strategy
2. Launch campaign strategy
3. Establishment campaign strategy
and will be scoped, costed and prepared for final implementation, mobilisation and delivery.

NOTE: THIS SECTIONS 2 & 3 WILL BE PRESENTED IN CONCEPT BUT CANNOT BE SCOPED OR COST/ESTIMATED UNTIL AFTER THE STAGE 2. EXECUTIVE PRESENTATION HAS BEEN APPROVED
STAGE 4.
DELIVERABLES | Core Brand Deliverables
Overview | Procedures and Outcomes

The deliverables package follows the contents as laid out in the three sections below. 

Section 1. Will consist of the core SVC Waste brand identity, demonstrating the primary pillars that make up the core identity framework.
• The new SVC Waste logo/identity suite of components - including usage formats and specifications.
• Positioning Statements package - (Corporate and Marketing) including usage formats and rationale.
• Sub brand identity suite for service/product - various collateral components including usage formats and specifications.

Note: The above deliverables package will consist of final approved digital production art supplied in a suite of various formats with associated specifications and usage documented within the “Brand Management Manual” document.

Section 2. Once the final array of various brand/media collateral such as:
• Print collateral - corporate and marketing.
• Digital online media website/s etc.
• Livery signage and displays.
• Promotional collateral, and more.
has been determined as required across the various communication applications, a final deliverable package will be then scoped out, costed and prepared for this section. 

Note: All approved deliverables packages will consist of final digital production art supplied in various required formats with associated specification. All corporate brand components will be specified and documented within a Brand Management Manual document. 

Section 3. If GO2 SDL is engaged to deliver the proposed Strategic Marketing Campaign to deliver the new SVC Waste program into the community, the proposed 3 stage strategic media campaign will consist of:
1. Pre launch campaign strategy
2. Launch campaign strategy
3. Establishment campaign strategy
and will be scoped, costed and prepared for final implementation, mobilisation and delivery.

NOTE: THIS SECTIONS 2 & 3 WILL BE PRESENTED IN CONCEPT BUT CANNOT BE SCOPED OR COST/ESTIMATED UNTIL AFTER THE STAGE 2. EXECUTIVE PRESENTATION HAS BEEN APPROVED

STAGE 1 | IMMERSE
• SVC WASTE BRANDING PROGRAM
- Diagnostic - Gathering Insights
and Discovery Program

    

STAGE 2 | INCUBATE
• SVC WASTE BRANDING PROGRAM
- Design Thinking, Ideation
and Strategic Creative Development

    

STAGE 3 | SHOWCASE
• SVC WASTE BRANDING PROGRAM
- Diagnostic - Gathering Insights
and Discovery Program

 Sub Total $10,620.00 +GST

STAGE 4 | CORE-DELIVERABLES
• SVC WASTE BRANDING PROGRAM
- Core Brand Deliverables - Section 1.
- Master Brand - SVC Waste Brand logo
- Sub Brand Identity - Yellow Bin Recycling
- Sub Brand Identity - Red Bin General Waste
- Sub Brand Identity - Green Bin F.O.G.O. Waste
(New Initiative)

 Sub Total $24,800.00 +GST
GRAND TOTAL $35,420.00 +GST

PAYMENT SCHEDULE
Payment 1 - Mobilisation Fee 40% of total at Stage 1 (Immerse)
Payment 2 - 30% After Stage 3 (Showcase) is completed
Payment 3 - 30% After Stage 4 (Core Deliverables) is completed

 $14,168.00 + GST
$10,626.00 + GST
$10,626.00 + GST
GRAND TOTAL $35,420.00 +GST
Should the Snowy Valleys Council choose to engage the applicants (GO2 Strategic Design Lab) of this EOI for ‘The Snowy Valleys Council WASTE Branding Program’ as outlined in the SVC EOI Brand offer document, GO2 SDL the producers of the deliverables outlined within this GO2 SDL EOI document agree to assign and to set over free of all encumbrances, liens and adverse interests whatsoever to the Client absolutely to hold all the exclusive right, title and interest in and to the IPR and all rights of action, powers, immunities, goodwill and benefits belonging or accrued in any way whatsoever thereto the completion of which assignment will occur in accordance with the forth coming (potential) Project deliverables or otherwise outlined within a final brief of final engagement.

THE INTENT that the Particulars, General Conditions and Schedules shall be developed as a proposed draft IPR assignment agreement and presented to SVC for approval. The final IPR assignment agreement will serve as a final document as a conclusion to the final deliverables furnished to SVC Waste as the last transaction between both parties.

This then ensures that not only all Brand assets but the legal ownership through IPR assignment of the brand asset become the final property of SVC.